Handmade Business Rockets from $200 to $15k Months

Case Study Update Jan 2023

Sarah is now consistently doing 5 figure months and is currently focussed on streamlining production so she can hit 20k per month and beyond.

She now sees this business can be bigger than she ever thought possible!

Introducing Fan Friends

Back in September 2017, Sarah was lying on her bed staring at her dusty ceiling fan. She thought that there had to be a solution to easily keep them clean. And that's how Fan friends and her removable fan covers were born.

"It was simply to make my life easier! I started selling a few to friends and family but quickly got distracted with an upcoming overseas trip……then in late 2019 after the trip I wanted to give Fan Friends a go again. I knew that having the covers on my fan had made such a massive difference for me, that I wanted to share that with others."

The Problem

After completing a social media course and numerous other paid courses, Sarah still felt lost.

"I had no idea how to grow the business to have a steady stream of sales. I knew I needed someone to point me in the right direction and started looking for a coach. "

Joining The Elevatory®

Sarah saw a recommendation for The Elevatory by another business owner in a Facebook group. She also received a private message from a friend saying that she should really consider The Elevatory, as the friend knew first-hand what was possible with us.

"I had my free discovery call and was drawn by the fact that it was a team, not a single person, but a team of women with lots of experience from different backgrounds . I would be taken on a journey through my business , and they knew that I could grow and expand to what I really wanted the business to become. Right from the beginning I felt supported ."

The 4 core objectives at The Elevatory

One

FOUNDATIONS Set your business up for growth now and into the future

Two

GROWTH Increase your traffic, sales and profit

Three

AUTOMATION Automate as much of your business as possible

Four

MINDSET Have you firmly step into the CEO role of your business

Results

Website Overhaul

First up, Sarah's website needed a huge facelift. From branding to structural flow, SEO, copy & imagery - everything needed an overhaul.

So, together we worked together on colours, a new logo and copy that spoke to her audience. And we also encouraged Sarah to hire an Airbnb for a few hours to shoot her product in a range of different settings.

And then we worked behind the scenes on Google Analytics and SEO.

“I didn’t understand how much of a difference a colour palette and logo can have on your business. And I wasn’t left on my own to work it out, choosing the colours and the feedback I got on my logo was amazing. I love what the business looks like now! "

" When I look at my site, I almost can’t believe that it is mine! It looks so professional, and I’ve learnt to view this as my ‘shopfront’ drawing people in. I would never have achieved this without The Elevatory."

Before

After

And look at the weekly website traffic increase post rebrand and new images (mid Oct).

Social Media

Once Sarah had decided on her new colour palette it was time to refresh her socials . With the guidance of coach Vikki, they worked on a content plan , some new insta templates & some clear creative direction. Followers have increased by 25% since we started working together!

Before

After

Facebook Ads

Finally, it was time to get Sarah’s marketing campaigns up and running.

Sarah says she always knew that if she could get her product in front of people it would be successful but admits she didn’t understand that in order to present the product you need to have all your ducks in a row first!

" I was very impatient and wanted to get ads running right away, but after rebranding, updating the website and getting my social media posts organised, when it came time to run the ads they were successful straight away! Had I been on my own I would have wasted $$ running ads that simply wouldn’t work."

Sarah's current conversion campaign has a ROAS of over 400%!

Goal Setting

Sarah had been selling at markets and in a couple of retail stores, but her goal was always to move to 100% online and that’s exactly what this process helped her do.

'I achieved this, but only because I was given the tools and advice on how to! I now have a clear picture of where the business is going and how to achieve it.'

Financials

The month Sarah started with The Elevatory team she was only making a few hundred dollars in online sales. Fast forward a few months and in January 2022 [a month notoriously quiet for ecommerce stores] she had her biggest month with sales reaching over $8,000 . And orders continue to flood into early February.

The Future

The goal 10k and upwards for February!

Sarah is continuing to grow, expanding her reach via organic and paid Google search.

And she is now getting ready for a new collection launch!