Elevatory logo

About Elevatory®

Meet your business mentors

We're not your average coaching team.

12Years of helping Australian businesses grow

Our story

A lineage, not a launch.

Founded by Anna Jonak, now owned and led by Nikki Turner and Chris Turner, Elevatory® has coached over 2,500 established Australian businesses across ecommerce, service-based, local and digital industries. Behind the scenes we also run a boutique marketing agency, so we practise what we preach every single day.

  1. 2014

    Founded

    First Australian clients

    The early Facebook ads era.

  2. 2017

    500

    businesses supported

  3. 2020

    1,000

    businesses supported

    Shopfronts close. We move clients online.

  4. 2023

    2,000

    businesses supported

    Rebuilding tracking after iOS 14.5.

  5. 2026

    2,500+

    Australian businesses

    Still here. Clients still posting 8x ROAS.

Our mission is simple: give you the strategy, the skills, the insight and the implementation support in one place, so your business can scale with confidence and predictability.

Behind it: a female-led team with 45+ years of combined agency and coaching experience.

businesses coached
2,500+businesses coached
years combined experience
45+years combined experience
years in business
12years in business

Individual client results. Results vary and are not guaranteed.

The team

Chris Turner, Owner and Head Coach at Elevatory

Chris Turner

Owner & Head Coach

Chris leads the coaching side of Elevatory®, working with established owners on the decisions that actually move a business — pricing, structure, the first senior hire, and working out which single constraint is holding everything else still. His view is that most businesses aren't short of effort or ideas; they're stuck against one thing nobody has named yet.

Before coaching, Chris spent 17 years as a CEO and General Manager — running a multi-site fitness and wellness operation and leading national coaching management across 68 Fernwood franchise locations, including building a registered training organisation from the ground up. He has run, staffed and scaled the kind of businesses he now advises, which is a different thing from having studied them.

He has been in the coaching industry for 30 years, the last five focused specifically on business coaching for Australian owners in dental, allied health, trades and professional services. Chris is an Advanced DISC Consultant and holds a Mini MBA, an Advanced Diploma in Business and a Certificate IV in Workplace Training and Assessment. He has completed Keith Cunningham's 4 Day MBA and Money and You. He works from the Sunshine Coast with clients across Australia.

Specialties

  • Business Coaching
  • Constraint Diagnosis
  • Operations & Systems
  • Leadership & Team
  • Multi-site Scaling
  • DISC Profiling
Nikki Turner, Owner & Strategy Lead at Elevatory

Nikki Turner

Owner & Operations

As the owner of Elevatory®, Nikki leads all business strategy with a focus on clarity, purpose and sustainable growth. Her strength is helping business owners step back, define the right direction, and streamline operations so everything works together efficiently.

Nikki takes a holistic view of each business — numbers, team structure, leverage and marketing — to make sure decisions are commercially sound and aligned to clear goals. She's known for cutting through complexity, finding the inefficiencies, and building practical, stepped plans that support long-term growth without burnout.

With a background in sales and education, Nikki brings a grounded, strategic approach, equipping clients with the structure, mindset and tools to move forward with confidence. She also works closely with women-led businesses through our business coaching for women.

Specialties

  • Business Strategy
  • Sales
  • Efficiency & Leverage
  • Mindset
  • Education & Training
Elevatory team structure: Head Marketing Strategist leading Meta Coach, Google Coach, Business Advisor/Coach and E Commerce Coach, supported by an Administration Manager
How the team is structured around your business.

How we're different

We're direct

We're kind, but we won't tell you what you want to hear. We'll challenge your assumptions, because that's where the return lives.

We implement

We don't hand you a strategy document and wish you luck. We guide you through the build — tech, copy, data, all of it.

We're accountable

Every engagement starts with a written scope: what we will build, who is responsible for what, and how we will measure it.

Work with us

Book a free call and find out whether we're the right team for where your business is heading.

Prefer to talk first? Call 1300 634 230 or email chris@elevatory.com.au