The Elevatory logo

About The Elevatory®

Meet your business mentors

We're not your average coaching team.

12Years of helping Australian businesses grow

Our story

A lineage, not a launch.

Founded by Anna Jonak and now led by Nikki Turner, The Elevatory® has coached over 2,500 established Australian businesses across ecommerce, service-based, local and digital industries. Behind the scenes we also run a boutique marketing agency, so we practise what we preach every single day.

  1. 2014

    Founded

    First Australian clients

    The early Facebook ads era.

  2. 2017

    500

    businesses supported

  3. 2020

    1,000

    businesses supported

    Shopfronts close. We move clients online.

  4. 2023

    2,000

    businesses supported

    Rebuilding tracking after iOS 14.5.

  5. 2026

    2,500+

    Australian businesses

    Still here. Clients still posting 8x ROAS.

Our mission is simple: give you the strategy, the skills, the insight and the implementation support in one place, so your business can scale with confidence and predictability.

Behind it: a female-led team with 45+ years of combined agency and coaching experience.

businesses coached
2,500+businesses coached
years combined experience
45+years combined experience
average Google review rating
5.0average Google review rating
years in business
10years in business

The team

Nikki Turner, Owner & Strategy Lead at The Elevatory

Nikki Turner

Owner & Strategy Lead

As the owner of The Elevatory®, Nikki leads all business strategy with a focus on clarity, purpose and sustainable growth. Her strength is helping business owners step back, define the right direction, and streamline operations so everything works together efficiently.

Nikki takes a holistic view of each business — numbers, team structure, leverage and marketing — to make sure decisions are commercially sound and aligned to clear goals. She's known for cutting through complexity, finding the inefficiencies, and building practical, stepped plans that support long-term growth without burnout.

With a background in sales and education, Nikki brings a grounded, strategic approach, equipping clients with the structure, mindset and tools to move forward with confidence.

Specialties

  • Business Strategy
  • Sales
  • Efficiency & Leverage
  • Mindset
  • Education & Training
The Elevatory team structure: Head Marketing Strategist leading Meta Coach, Google Coach, Business Advisor/Coach and E Commerce Coach, supported by an Administration Manager
How the team is structured around your business.

How we're different

We're direct

We're kind, but we won't tell you what you want to hear. We'll challenge your assumptions, because that's where the return lives.

We implement

We don't hand you a strategy document and wish you luck. We guide you through the build — tech, copy, data, all of it.

We're accountable

Our guarantee isn't marketing. If what we build doesn't return, we keep working until it does.

Work with us

Book a free strategy call and find out whether we're the right team for where your business is heading.

Prefer to talk first? Call 1300 634 230 or email nikki@theelevatory.com