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Elevatory Podcast

The Elevatory® Podcast with Anna Jonak

Real, practical conversations for established Australian business owners — marketing strategy that works, the numbers behind profitable growth, and the mindset it takes to keep scaling.

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Every episode

Ep 15 · Mindset

Navigating the entrepreneurial journey

In a cross-collaboration between the Hacking Happy and Elevatory podcasts, Penny Locaso and Anna Jonak discuss the challenges and awakening experiences of women in business. They explore the importance of reclaiming balance and time freedom, and address the pressures and anxieties that come with entrepreneurship — along with the unrealistic portrayals of success on social media and the need for authentic conversations about the true entrepreneurial journey.

Ep 14 · Numbers & Analytics

Ecommerce — how to leverage your numbers and data

If you're in ecommerce you're in a numbers game, and it's my vision and mission to empower you to really understand this stuff so that you can leverage your data to make better decisions, help you make more money and be more profitable.

Ep 13 · Strategy & Marketing

Why the first sale is so important

The very first sale you make with each new customer is the most important transaction you're going to have with them. If you impress this customer and they have a great experience, they're likely to come back and make subsequent purchases.

Ep 12 · Strategy & Marketing

Ecommerce marketing strategy — nail your message and pitch

Today we focus on nailing your marketing strategy — what it is and how to develop one. Everything to do with your messaging and pitch. This is often where most ecommerce businesses fall short.

Ep 11 · Strategy & Marketing

Why you need to embrace marketing

Let's talk about marketing, because love it or hate it we can all agree that it's essential. I know it's not why you started your business — you started because you love the doing. But you're not going to make the sales unless you learn to love the marketing too. Here are 7 reasons why.

Ep 10 · Strategy & Marketing

How to come up with content ideas quickly

Anna shares 10 quick ways to come up with content ideas — all while helping you better get to know your audience so your posts are even more impactful.

Ep 9 · Strategy & Marketing

Organic traffic vs paid traffic — pros and cons

Anna takes you through what paid and organic marketing mean, what the purpose of each is, and importantly how to know which one is best for your business.

Ep 8 · Mindset

How to conquer fear — 7 ways to fight your fears

You're not alone. I feel it. Richard Branson feels it. Your favourite pop idol feels it. All of us feel fear. Here are 7 tips to beat those old unconscious responses.

Ep 7 · Numbers & Analytics

Website conversion rate optimisation — 8 tips you can implement today

Don't set up your website shop and then dive straight into paid marketing until you've listened to this episode — it could literally be money down the drain. We walk you through best practice website optimisation and give you several tangible things you can implement right now to keep users on your site longer and moving towards the sale.

Ep 6 · Strategy & Marketing

How to use a customer retention strategy to grow your business

The why and the how of a customer retention strategy to keep your customers coming back again and again. Anna chats about five easy-to-implement plans, and the importance of developing a strategy in the first place.

Ep 5 · Mindset

Ecommerce case study: from concept to $80k months

A real, no-BS look into what it takes to grow a successful ecommerce store. The good, the bad and the ugly — the actions, attitude and beliefs, because they all matter.

Ep 4 · Strategy & Marketing

Instagram for business: how to become Insta famous

Want to know what works for businesses on Instagram? Hear this and more around why you aren't Insta famous yet, and how much time you should really spend posting.

Ep 3 · Numbers & Analytics

How to grow your business — 3 numbers you need to know

Anna chats about a topic she is super passionate about — the numbers you need to be across to grow your business. But don't switch off: get ready for a wake-up call.

Ep 2 · Strategy & Marketing

Facebook ads: are they right for my type of business?

Anna and Caroline chat about strategies to make the most out of your Facebook ad spend, based on your type of business.

Ep 1 · Mindset

What drove me out of podcast retirement

Tune in on your favourite platform to hear about THE Instagram post that got Anna out of podcast retirement — plus the vision and mission for this podcast and all the value you can expect from it.

What can you expect from the Elevatory Podcast?

“The Elevatory team is amazing with great knowledge within all areas of business and marketing. I highly recommend them!”

AAstrid SchwartzBubnest

“The Elevatory has got me feeling so much more confident in running my business and elevated it to the next level. Can't recommend them enough!”

AAlex NairnMoose Cow Fish

“Anna seems to always know what I need before I do. So grateful for these ladies and the resources they provide!”

SSandra SampayoThe Naked Cupcake Orlando

“I felt a sense of trust in the experience of the coaches and found them all so knowledgeable and relatable.”

BBec AlbouzeThe Pop-Up Party Co

“The core values of The Elevatory and the language used felt authentic, empathetic and relatable.”

KKate BerryJust Gorgeous Things

“I had been following The Elevatory for ages as well as another male business coach, but The Elevatory kept pulling me in and I resonated with the ladies so much more.”

MMegan WellsThe Sassery

Book a free growth strategy call

Thirty minutes with a strategist to pressure-test where your business is stuck and what to prioritise next.

Prefer to talk first? Call 1300 634 230 or email nikki@theelevatory.com