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Client case studies

Explore how we've helped businesses like yours increase sales, attract more customers and optimise operations for sustainable growth. Refining brand messaging, building data-driven ad campaigns, launching courses, filling appointment calendars, automating sales — these are what happens when you have the right team behind you.

Showing 19 case studies

Infant Sleep Clinic — Fully booked without sales calls, plus a successful course launch

Service business

Infant Sleep Clinic

Fully booked without sales calls, plus a successful course launch

  • Shifted from discovery calls to a streamlined booking system, filling the clinic without a single phone call
  • Overhauled the website, messaging and enquiry process for a seamless experience for parents
  • Launched a highly profitable online course, generating substantial revenue in the first six months as a new passive income stream
  • Set up and ran Google and Meta Ads, driving consistent leads for both the clinic and the course
  • Built a scalable marketing foundation so the business can grow without relying on direct client calls
www.infantsleep.com.au
Dzyna — Garment production: from lost in the crowd to booked out on $20/day ads

Service business

Dzyna

Garment production: from lost in the crowd to booked out on $20/day ads

  • Refined brand positioning and messaging to stand out in a competitive market
  • Developed a high-converting landing page and a clear application funnel
  • Set up best-practice Google Ads campaigns designed for efficiency and ROI
  • Implemented automated email follow-ups to nurture leads into clients
  • Campaign now delivering 5+ appointments per week on $20 daily ad spend
  • In just 8 weeks: three new clients onboarded, with another three in progress
www.dzyna.co
Awake Academy — Personal growth mentors: 120 new members and a scalable second revenue stream

Service business

Awake Academy

Personal growth mentors: 120 new members and a scalable second revenue stream

  • Built a membership model that expanded reach beyond corporate workshops
  • Designed the offer to serve both individuals and organisations, so corporates can license it for their teams
  • Developed the full launch strategy from scratch, including the webinar funnel and follow-up system
  • Attracted over 300 live webinar attendees, with leads costing just $2 each
  • 120 new members in the first launch
www.awakeacademy.com.au
Adelaide Aesthetic — Skin clinic: niche clarity driving consistent new leads

Service business

Adelaide Aesthetic

Skin clinic: niche clarity driving consistent new leads

  • Refined brand messaging to carve out a clear, competitive niche
  • Launched Meta Ads funnels delivering consistent, high-quality leads
  • Optimised tracking and analytics for clear marketing insight
  • Developed a client retention and upsell strategy to drive repeat business
www.adelaideaesthetic.com.au
Luke Kennedy — Motivational speaker: 7 leads in 2 days and a course funnel ready to launch

Service business

Luke Kennedy

Motivational speaker: 7 leads in 2 days and a course funnel ready to launch

  • Google Ads funnel fine-tuned to generate 7 leads in just 48 hours
  • Built and optimised the course launch funnel, priming the audience for release
  • Engaged and primed the email list, ready to convert into course sales
  • Retention strategy implemented to nurture clients and upsell the new offer
www.lukeskennedy.com
At The Treehouse — Neuroscience coach: 1,300 new leads and immediate sales

Service business

At The Treehouse

Neuroscience coach: 1,300 new leads and immediate sales

  • Lead magnet and course funnel rebuilt, significantly boosting conversions
  • Email list growth added 1,300 new leads in one month at just $1.99 per lead
  • 16 immediate course sales generated from the campaign launch
  • Waitlist built for future course intakes, ensuring long-term demand
  • Meta omni-presence funnel launched to stay top-of-mind
www.atthetreehouse.com.au
Jim's Tutoring — $10K launch from a 244-person list

Service business

Jim's Tutoring

$10K launch from a 244-person list

  • Refined the core offer into a high-impact online bootcamp, built from the ground up
  • Created a launch plan using organic email and social — no ads required
  • Ran a beta program to validate the offer and fine-tune it
  • Generated 53 sign-ups in six days, producing $10,502 in revenue from a small list
  • Built a repeatable launch strategy and scalable funnel for ongoing growth
www.jimsgamsat.com.au
Garden Graffiti — Florist: website revamp brings instant leads and more profit

Service business

Garden Graffiti

Florist: website revamp brings instant leads and more profit

  • Website redesigned and optimised for a seamless user experience and higher conversion
  • Client onboarding automated, saving time and generating lead calls on autopilot
  • SEO and Google Ads funnel launched, bringing in 5 new leads within 10 days
  • Profit optimisation strategies implemented, allowing the owner to pay herself more
www.gardengraffiti.com.au
Face of Man — Men's grooming: website and marketing overhaul driving 26 new clients monthly

Service business

Face of Man

Men's grooming: website and marketing overhaul driving 26 new clients monthly

  • Website UX refined to improve customer experience and conversion
  • A/B tested multiple offers across dedicated landing pages to refine lead generation
  • Survey-driven initiatives led to stronger lead offers and loyalty program updates
  • Significant revenue gaps uncovered, with strategies implemented to recapture lost opportunities
  • Meta and Google Ads launched, generating a steady pipeline of high-quality leads
  • Consistently adding 26 new client visits per month
www.faceofman.com.au
Erica Mallett — Brand strategist: from booked out to scaling up with an evergreen course

Service business

Erica Mallett

Brand strategist: from booked out to scaling up with an evergreen course

  • Defined a profitable evergreen course to complement her premium 1:1 work
  • Rewarmed a dormant email list with high-value content to reignite trust
  • Crafted the sales messaging and a 7-day organic launch campaign — no ad spend
  • Delivered 16 sign-ups and $5,000 in sales within the first week
  • Increased her 1:1 pricing by 50%, with new clients signing immediately
  • Built an evergreen funnel and speaking strategy for scalable income without more calls
www.ericamallett.com
T&M Marketing — Marketing agency: scaling beyond word-of-mouth

Service business

T&M Marketing

Marketing agency: scaling beyond word-of-mouth

  • Numbers analysis identified the most profitable services and the key areas to scale
  • Refined service offerings into a clear, compelling and scalable value proposition
  • Helped design a high-converting website, optimising messaging, structure and UX
  • Mapped a full SEO and Google Ads strategy, ready to drive inbound leads from relaunch
  • Developed a LinkedIn content and outreach plan to build authority and spark conversations
Institute of Self Crafting — Psychotherapist: 30 new members in 30 days with a smarter model

Service business

Institute of Self Crafting

Psychotherapist: 30 new members in 30 days with a smarter model

  • Streamlined a complex offer suite into one high-value, scalable membership
  • Refined messaging and pricing to clearly communicate the program's value
  • Launched with organic content plus Meta Ads, bringing 30 new members in the first 30 days
  • Simplified the business structure to focus on fewer, more profitable offers
  • Increased pricing across courses and launched a new journal to drive ongoing membership growth
  • Now working less and growing through a repeatable, stress-free model
www.instituteforselfcrafting.com
Mama Rentals — Dress hire: expanding audience reach and boosting revenue

Service business

Mama Rentals

Dress hire: expanding audience reach and boosting revenue

  • Reworked brand messaging and website flow to broaden appeal and increase revenue potential
  • SEO updates implemented to improve rankings and organic traffic
  • Custom landing pages created for A/B testing and ad performance optimisation
  • Meta Ads campaigns launched, generating consistent bookings at optimal cost per conversion
  • Improved the Google Ads funnel, leading to a steady 5x ROAS across campaigns
  • Refined email flows to improve the journey from first touchpoint to retention
www.mamarentals.com.au
The Kind Tea Co — Tea brand: from idea to market with strong launch sales

Ecommerce

The Kind Tea Co

Tea brand: from idea to market with strong launch sales

  • Conducted in-depth market research to position the brand in a competitive category
  • Developed a compelling USP and brand voice to differentiate from competitors
  • Collaborated with a branding agency on a distinctive visual identity
  • Built a fully optimised ecommerce website with SEO and email marketing automation
  • Launched first sales ads with a marketing plan in place for strong initial and sustained growth
www.thekindteaco.com.au
Brigid McLaughlin — Fashion house: paid ads driving seasonal sales and year-round growth

Ecommerce

Brigid McLaughlin

Fashion house: paid ads driving seasonal sales and year-round growth

  • Immediate UX improvements implemented ahead of peak holiday season to maximise conversions
  • Meta Ads launched, achieving 5x ROAS in the first month without relying on discounts
  • Google Ads campaign activated and continuously optimised
  • Local and online list-building strategy launched, driving warmer audiences digitally and in-store
  • Long-term marketing and email retention strategy developed to support seasonal launches
www.brigidmclaughlin.com
Be Bangles — Jewellery brand: survey insights plus strategic ads equals consistent ROAS growth

Ecommerce

Be Bangles

Jewellery brand: survey insights plus strategic ads equals consistent ROAS growth

  • Strengthened content strategy from a 300+ response customer survey, shaping ad content and guiding influencer and ambassador recruitment
  • Website optimised with improved menu navigation, search and category filters
  • Site-wide SEO updates implemented to boost organic visibility
  • Performance-based recommendations provided to scale Meta Ads with their existing agency
  • Google Ads strategy launched, achieving a consistent 8x ROAS
www.bebangles.co
Montissier — High-end winter fashion: optimised messaging and UX driving global sales

Ecommerce

Montissier

High-end winter fashion: optimised messaging and UX driving global sales

  • Refined product messaging to highlight both functionality and emotional appeal
  • Website optimised with a focus on high-converting product pages and key benefits
  • Meta and Google Ads launched, achieving 3–7x ROAS over multiple months
  • Content strategy strengthened with additional models, UX enhancements and video
  • Successfully expanded into international markets with strategic global campaigns
www.montissier.com
Doggi — Dog food brand: successful launch with ads and smart messaging driving daily sales

Ecommerce

Doggi

Dog food brand: successful launch with ads and smart messaging driving daily sales

  • Successfully launched a new brand to market, laying the groundwork for sustainable growth
  • Optimised the ecommerce website for a smooth user experience and high conversion potential
  • Strengthened brand messaging and content strategy across every touchpoint
  • Developed and launched their first Meta Ads funnel, generating consistent daily sales from day one
  • Established a scalable marketing foundation for long-term success in the pet industry
www.doggistyle.net
Bravery Co — Luxury scarf brand: smart offers and ads boost sales and AOV

Ecommerce

Bravery Co

Luxury scarf brand: smart offers and ads boost sales and AOV

  • Strategic upsell offer introduced, leading to 2–3x more sales per customer and a major lift in AOV
  • Google Ads campaign now delivering 7x ROAS and driving consistent, profitable sales
  • Creative Meta ad testing expanded beyond the original niche, positioning scarves as luxury accessories and wall art
  • Christmas gifting campaign launched, tying sales to a cause-driven initiative
  • Meta campaigns consistently delivering 3–4x ROAS
  • Enabled the founder to step away and take leave while automated marketing kept the business growing
www.braveryco.com.au

In their words

Reviews left by real clients on our Google Business Profile.

Two months in and my audience has grown by thousands, my list has doubled and my income is steadily growing. I've dived into Facebook ads, which has been a revelation, and I've even executed a pre-launch launch. The support, the accountability and the candidness of our coaches is making a major difference to how I'm working.
EErin DuncanErin Duncan Creative
In the first 3 months I got more done than I used to get done in a year. We've made so many incredible changes to improve both my sales and profit margin. After just 2 months, I had a record month in sales.
LLouise CarterBaby Luno
This program has opened my eyes and helped me take my business to the next level. The support with Facebook ads, strategy and financial management has increased my sales month on month. They've reignited the passion and motivation I first had for my business.
GGemma BronzoniThe Nappy Society
The Elevatory have helped me scale up and given me the tools and confidence to make changes that have had a major impact on my revenue. I'd invested in coaches before, but never to this extent — and the coaching has paid for itself several times over. I just cannot let them go.
NNikki CappThe Cover Collective
Nothing beats a regular virtual meet-up for building on ideas, sharing learnings and keeping on track. I've experienced significant sales growth since joining six months ago — which is why I've re-signed for another six.
MMichelle SmithCurated with Conscience
In two months I've tripled my email subscribers, set up automations that have generated great sales, launched my first Facebook ad which is doing really well, and sold out my pre-sales for my next book in a couple of hours.
JJess SpencerAdored Illustrations
Anna and her team have been instrumental in the success of the launch of my new styling membership, with 30+ paying members. The value you get from their coaching is unbelievable. Her whole team looked at my business as a whole — website, email sequences, copywriting. You'll wonder why you hadn't done it sooner.
SShannon JohnsonLiving For Style
The Elevatory has taught me so much, even after doing multiple courses in business and mindset. These women have an amazing, awe-inspiring passion that really comes out when working one on one with them. I've doubled my income thanks to their help.
JJosephine EveJosephine Eve Personal Fashion Stylist
Within three months I had taken on my own shopfront and generated more than my targeted turnover for the financial year. Despite everything the pandemic threw at us, The Elevatory stuck by me, encouraged me and pushed me — and I've nearly doubled my previous year's turnover.
JJulie PeadonJulie Peadon Art

Want results like these?

Book a free strategy call and we'll tell you honestly what's possible for your business, and how long it would take.

Prefer to talk first? Call 1300 634 230 or email nikki@theelevatory.com