Customer retention strategy
The cheapest growth you'll ever buy is the customer you already have
For Australian businesses past $150K whose ad costs keep climbing while repeat purchase rate sits still.
30 minutes. No pitch. Or call 1300 634 230.
What retention is actually worth
Take a store doing $50,000 a month at a $120 average order value. That's roughly 417 orders. If 20% of those customers buy again in a year, and you move that to 32% through flows, segmentation and a reorder sequence, you add about 50 orders a month — near enough to $6,000 in revenue you didn't have to buy.
$0
extra ad spend to serve an existing customer
+$6,000
monthly revenue from a 20% to 32% repeat rate
25–35%
of email revenue that should come from flows
Now run it the other way. If your cost per acquisition is $45 and your first order contributes $48 in margin, you're making three dollars a customer and calling it growth. The business only works if the second and third orders exist — and those are decided by sequences, not by the ad account.
Same logic for service businesses. At $400 a month in fees, extending average client life from twelve months to eighteen is $2,400 per client, gained from rebooking prompts and milestone check-ins that cost a few hours to build once.
What we build
Built in your platform, documented, and handed over so your team can run it without us.
We start with the flow that has the shortest path to revenue — usually cart abandon or post-purchase — and measure it against a baseline taken before we touch anything. No attribution theatre: we look at the revenue per recipient and the repeat purchase rate.
Businesses that grew from customers they already had
Ecommerce
550% revenue growth
The Pop-Up Party Co
Party supplies store rebuilt its store, ads and email to multiply revenue.
Read the case study
Ecommerce
900% sales growth
Daisy's Closet
Online fashion boutique scaled with paid ads and a sharper customer journey.
Read the case study
Local business
5-figure months online
Pure Apotheca
Bricks-and-mortar store turned its website into a second storefront.
Read the case studyIndividual client results. Results vary and are not guaranteed.
How we work
Every engagement starts with a written scope.
Every engagement starts with a written scope: what we will build together, who is responsible for what, and how we will measure it. You will know the plan, the milestones and the review points before you commit. Full terms are set out in our Client Terms and Conditions.
Let's find the revenue already in your list
Bring your repeat purchase rate, average order value and email platform. We'll show you which sequence is missing and what it's worth per month.
Prefer to talk first? Call 1300 634 230 or email nikki@theelevatory.com
Frequently asked questions
Work it out from your own figures. A store doing $50K a month with a 20% repeat rate and a $120 average order lifts revenue by about $6,000 a month by moving repeat rate to 32% — with no extra ad spend. That's the arithmetic we run in week one before proposing anything.
Stop rebuying the same customer
Thirty minutes, no obligation, and you'll leave knowing what your repeat rate is costing you.