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Ecommerce growth consultant, Australia

Ecommerce growth, measured in return on ad spend

For Australian online stores already turning over $150K+ that need margin, not vanity metrics — an ecommerce marketing strategy built on your own numbers.

Where ecommerce brands stall

After twelve years and 2,500+ Australian businesses, the plateau between $150K and $1M is almost always one of four things. None of them are fixed by spending more.

Ad spend rises, profit doesn'tRevenue looks fine and the bank account doesn't. Almost always this is blended ROAS being read as channel ROAS, with discounting quietly eating the margin that paid for the traffic.
One hero product carries everythingA single SKU does 60% of sales, so every price change or supply delay is an existential event. There's no second product path and no reason for a customer to come back.
Traffic arrives and leavesSessions are healthy, conversion sits under 1.5%. The product page answers none of the objections, shipping cost appears at checkout, and there's no offer worth an email address.
Every sale is a first saleRepeat purchase rate under 20% means you rebuy your customer base every quarter at full ad cost. Retention is the cheapest revenue on the table and it's usually the least built.

We diagnose which one you have before we touch a campaign. Spending into an offer problem is the most expensive mistake in ecommerce.

What we actually do

Six levers, worked in the order that returns fastest for your store. Not all six at once, and never a channel before the economics behind it hold up.

Offer and marginPrice, bundle and AOV work first. We model contribution margin per order so we know what a customer can cost before we buy one.
Funnels and product pagesLanding pages, product page structure, shipping thresholds and checkout friction — the unglamorous work that lifts conversion without extra spend.
Meta AdsFull-funnel structure with systematic creative testing. New angles weekly, retargeting sized to audience, and spend consolidated where it actually returns.
Google AdsShopping feed hygiene, search intent capture and brand defence. Feed quality is where most ecommerce Google accounts win or lose before bidding starts.
Email and SMS flowsWelcome, browse abandon, cart abandon, post-purchase and win-back. Flow revenue should be 25–35% of total email revenue and it usually pays for the whole engagement.
RetentionSegmentation by purchase behaviour, reorder timing, loyalty and second-product paths — so lifetime value rises and the ad account stops carrying the business alone.

Every engagement starts with a baseline: contribution margin, AOV, conversion rate, repeat purchase rate and blended ROAS. Those five numbers decide the sequence, and they're the ones we report against fortnightly. If a tactic doesn't move one of them, we stop doing it.

The numbers

Real accounts, real spend, real Australian brands. Each of these came from the same sequence: fix the economics, then buy the traffic.

8x

ROAS on Google Ads

Be Bangles, jewellery

7x

ROAS on Google Ads

Bravery Co, luxury accessories

3–7x

ROAS across international markets

Montissier, winter fashion

5x

ROAS on booking revenue

Mama Rentals, dress hire

Individual client results. Results vary and are not guaranteed.

How we work

How we work

Every engagement starts with a written scope.

Every engagement starts with a written scope: what we will build together, who is responsible for what, and how we will measure it. You will know the plan, the milestones and the review points before you commit. Full terms are set out in our Client Terms and Conditions.

Let's look at your store's numbers

Bring your last 90 days of sales, spend and margin. We'll tell you which of the four plateaus you're in and what we'd fix first — whether or not you work with us.

Prefer to talk first? Call 1300 634 230 or email nikki@theelevatory.com

Frequently asked questions

We find the constraint in your store and fix it in order. That usually means the offer and margin first, then the funnel and product pages, then the ad accounts, then the email and SMS flows. We work in your accounts with you, so the ecommerce marketing strategy you end up with is one your team can keep running.

Wondering about investment? See what this costs — the range, what moves it, and who shouldn't buy.

Ready to make the ad account pay for itself?

One call, thirty minutes, no obligation. You'll leave with the first thing we'd change.